Weapons of Influence #6: Scarcity (Ep. 199)

It’s the end of an era. Today marks the sixth and final chapter in our series on Robert Cialdini’s “Influence: The Psychology of Persuasion.”

And now that you know that, you should value this episode ever so slightly more due to the effect of scarcity — the same effect that pushes us toward limited edition Oreo flavors and convinces people gold is worth something.

Coupled with this more obvious sense of scarcity is the principle of loss aversion: the idea that we tend to value things we have more than things we don’t.

If Oreos and gold didn’t seem serious enough for your tastes, it turns out that these principles can also explain a good chunk of history’s uprisings and revolutions.

So no matter what you do, don’t take this psychological influencer lightly — after all, you won’t know what you have until it’s gone.

Things mentioned in this episode:

This week’s episode is sponsored by:

  • RXBAR: Whole food protein bars made with real ingredients and no B.S. Get 25% off of your first order by going to https://rxbar.com/cig and entering promo code “CIG” at checkout.

Other things mentioned in this episode:

Want more cool stuff? You can find all sorts of great tools at my Resources page.


  • 0:01:27 – Thoughts on the podcast going forward
  • 0:09:18 – Scarcity and dealing with opportunities
  • 0:21:37 – Psychological reactance
  • 0:28:30 – Sponsor: RXBAR (Whole food protein bars)
  • 0:31:18 – Thoughts on limited time offers
  • 0:38:54 – Deceiving people through limited offers
  • 0:45:39 – Figuring out why you want something
  • 0:53:55 – Conclusion

If you enjoyed this episode, subscribe to the podcast on iTunes! It’s easy, you’ll get new episodes automatically, and it also helps the show gain exposure 🙂 You can also leave a review!

Here’s an image for sharing this episode on social media:

Weapons of Influence #6: Scarcity

RSS is cool and all, but you can also view the original post here: Weapons of Influence #6: Scarcity (Ep. 199)

Weapons of Influence #6: Scarcity (Ep. 199) syndicated from https://dataentrytestpro.wordpress.com/


Author: Build Yourself

Are you confused? Aren't you able to decide about your career? A midlife career change can be a challenging project, Check out our blogs we will help you in providing the knowledge on those fields which has good career growth and we will help you in solving the doubt. Career development is an ongoing lifelong process. During the career development process, students remain open to new career ideas and possibilities. You can also join the conversation on social media like in Twitter, Facebook, blogspot Or contact us directly.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s